Five Steps to Giving Better Feedback


Practice makes perfect, right? Well that may not be the case with feedback, even though many of us dish it out all day long.

I learned that the hard way after completing a software demo for a new product. Everything worked like a charm, and I went back to my desk proud of my team’s success. Then, an email with the subject line “Feedback on Demo” caught my eye.

It contained a bold-faced, bulleted list filled with phrases like “this does not yet look great” and “I think we can improve this much more” and “was this intentional?”

I was shocked at first, but ultimately realized I make some of the same mistakes. There’s no shortage of advice out there, but I started jotting down my own list of what it means to give good feedback and came to the conclusion that giving better fetter feedback is easy if you follow these five rules.
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Roundup: Our First Month of Performance Hacking

If you’ve read this blog more than once, you probably realized we have a lot to say about something we call “performance hacking”. We’ve been doing it long before this blog launched in late July, and the creative workarounds and lessons learned just keep coming. In case you missed an update or two (or you’re just getting started here), we’ve rounded up our best performance hacking posts so far.

Have something you’d love to see our team cover? Let us know in the comments!
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Traditional Marketing Management is On the Verge of Extinction

Our marketing scrum board in action

Our marketing scrum board in action 

I knew of scrum, but never considered it for marketing. But here I am with my new boss for our first meeting to get organized and talk about process and we’re already talking about a departure from typical marketing management. With 15 years in enterprise marketing and my new, three-person team on the hook for some big goals, we needed an innovative way to make everyone more nimble, accountable and execution-oriented.

Then the moment of (potentially irrational) inspiration hit. “Months? We’ll be scrum masters in just a few weeks.”
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