Roundup: Our First Month of Performance Hacking

If you’ve read this blog more than once, you probably realized we have a lot to say about something we call “performance hacking”. We’ve been doing it long before this blog launched in late July, and the creative workarounds and lessons learned just keep coming. In case you missed an update or two (or you’re just getting started here), we’ve rounded up our best performance hacking posts so far.

Have something you’d love to see our team cover? Let us know in the comments!
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Performance Hacking in the Wild: Twitter Analytics

It’s time for another installment of Performance Hacking in the Wild, so take a step back from those process meetings and occasional setbacks to focus on what we’re all working toward.

Today’s acknowledgment goes to twitter. The social media site recently made its analytics tool—a feature introduced to a select crop of users back in July—available to everyone. In an information-hungry world, it seems like a logical step towards breaking down the details of just who’s clicking, favoriting, retweeting and generally joining the 140-character conversation. We think this decision is an exemplary approach to performance hacking in two key ways:
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Don’t Predict the Future,
Disrupt It

Henry Ford’s Model T – A Case For Disrupting the Future

Successful innovation is about being able to disrupt the future.

Author and technology and innovation pro Daniel Burrus published a post last month called “Forget Agile and Lean—It’s Time to Be Anticipatory.” He writes:

“To thrive in this new age of hyper-change and growing uncertainty, it is now an imperative to learn a new competency—how to accurately anticipate the future.”

I look at it slightly differently. Success doesn’t come when you anticipate the future per se, it comes when you disrupt it and innovate (or take a performance hacking approach to it, if you will). But either way you slice it, you’re going to take some chances. Around here, we build monitoring tools, which means we’re creating things within an existing market where every player in the game claims to have great technology. For us, the answer lies in predictable innovation, made possible when a product falls into one of three categories:

  1. A successful product is tweaked in a way that expands its user base.
  2. The price becomes affordable to a wider demographic.
  3. The company moves to a new, likely larger market and changes their target audience.

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