Don’t Predict the Future,
Disrupt It

Henry Ford’s Model T – A Case For Disrupting the Future

Successful innovation is about being able to disrupt the future.

Author and technology and innovation pro Daniel Burrus published a post last month called “Forget Agile and Lean—It’s Time to Be Anticipatory.” He writes:

“To thrive in this new age of hyper-change and growing uncertainty, it is now an imperative to learn a new competency—how to accurately anticipate the future.”

I look at it slightly differently. Success doesn’t come when you anticipate the future per se, it comes when you disrupt it and innovate (or take a performance hacking approach to it, if you will). But either way you slice it, you’re going to take some chances. Around here, we build monitoring tools, which means we’re creating things within an existing market where every player in the game claims to have great technology. For us, the answer lies in predictable innovation, made possible when a product falls into one of three categories:

  1. A successful product is tweaked in a way that expands its user base.
  2. The price becomes affordable to a wider demographic.
  3. The company moves to a new, likely larger market and changes their target audience.

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