Don’t Predict the Future,
Disrupt It

Henry Ford’s Model T – A Case For Disrupting the Future

Successful innovation is about being able to disrupt the future.

Author and technology and innovation pro Daniel Burrus published a post last month called “Forget Agile and Lean—It’s Time to Be Anticipatory.” He writes:

“To thrive in this new age of hyper-change and growing uncertainty, it is now an imperative to learn a new competency—how to accurately anticipate the future.”

I look at it slightly differently. Success doesn’t come when you anticipate the future per se, it comes when you disrupt it and innovate (or take a performance hacking approach to it, if you will). But either way you slice it, you’re going to take some chances. Around here, we build monitoring tools, which means we’re creating things within an existing market where every player in the game claims to have great technology. For us, the answer lies in predictable innovation, made possible when a product falls into one of three categories:

  1. A successful product is tweaked in a way that expands its user base.
  2. The price becomes affordable to a wider demographic.
  3. The company moves to a new, likely larger market and changes their target audience.

Read More…

Performance Hacking Posts of the Week

Happy Monday, performance hacking world! When we’re not figuring out how to get better faster, we’re reading up on the people and things making a splash with agile development, DevOps and growth hacking. To give you a head start on the week, here are the stories that have made their way onto our screens lately.
Read More…

Traditional Marketing Management is On the Verge of Extinction

Our marketing scrum board in action

Our marketing scrum board in action 

I knew of scrum, but never considered it for marketing. But here I am with my new boss for our first meeting to get organized and talk about process and we’re already talking about a departure from typical marketing management. With 15 years in enterprise marketing and my new, three-person team on the hook for some big goals, we needed an innovative way to make everyone more nimble, accountable and execution-oriented.

Then the moment of (potentially irrational) inspiration hit. “Months? We’ll be scrum masters in just a few weeks.”
Read More…